Edward L. Bernays
Carl R. Byoir
Arthur W. Page
Moss H. Kendrix
Chester Burger



Reference Library

[A]   [B]   [C]   [D]   [E–F]   [G]   [H]   [I–K]

[L]   [M]   [N]   [O–P]   [Q–R]   [S]   [T–V]   [W–Z]

  1. American Association of School Administrators.
    Public Relations for America's Schools.
    Washington DC: AASA, 1950. 497 pages. [top]

  2. American Iron and Steel Institute.
    "Elements of a Steel Company's Community Relations Program."
    undated, 52 pages. [top]

  3. American Medical Association.
    County Medical Public Relatons Manual.
    1961. 126 pages. [top]

  4. Adams, Alexander B.
    Handbook of Practical Public Relations.
    New York: Thomas Y. Crowell Co., 1965. 327 pages. [top]

  5. Adams, William C.
    Media Guide for Academics
    Los Angeles: Foundation for American Communications (FACS), 1994. 72 pages. [top]

  6. Adult Education Association. Ed.
    Effective Public Relations.
    Chicago: AEA, 1957. 48 pages. [top]

  7. Albig, William.
    Modern Public Opinion.
    New York: McGraw-Hill, 1956. 518 pages. [top]

  8. Allen, Jon L.
    Not For Attribution
    Xlibris Corporatin, 1999. 226 pages. [top]

  9. American Institute of Banking.
    Bank Public Relations and Marketing.
    Homewood, IL: American Bankers Assn., 1967. 362 pages. [top]

  10. American Pharmaceutical Manufacturers Association.
    A Primer of Public Relations.
    New York: APMA, 1953. 90 pages. [top]

  11. Army, Department of.
    "Army Information Officers' Guide."
    1968. 85 pages. [2 copies]. [top]

  12. Army, Department of.
    "Public Information Officers' Guide."
    1954. 145 pages. [top]

  13. Arnoff, Craig E and Otis W, Baskin
    Public Relations: the Profession and the Practice.
    St.Paul, MN: West Publishing Co., 1983, 966 pages. [top]

  14. Ashford, Gerald.
    Everyday Publicity.
    New York: Law Arts, 1970. 90 pages. [top]

  15. Aspley, J. C. And L. F. Van Houten, ed.
    The Dartnell Public Relations Handbook.
    Chicago: Dartnell Corp, 1956. 1005 pages. [First edition]. [top]

  16. Bagdikian, Ben H.
    The Effete Conspiracy and other Crimes by the Press.
    New York: Harper and Row, 1972. 158 pages. [top]

  17. Baker, John N.
    Your Public Relations are Showing.
    New York: Record Press, 1958. 312 pages. [top]

  18. Baldridge, Letitia.
    Of Diamonds and Diplomats.
    Boston: Houghton and Mifflin, 1968. 240 pages. [top]

  19. Barbour, Robert L. Ed.
    Who's Who in Public Relations, 1959 đ 1960.
    Meridian, NH: PR Publishing Co., 1959. 315 pages. [top]

  20. Baus, Herbert M.
    Public Relations at Work.
    New York: Harper and Bros. 1948. 242 pages. [top]

  21. Baus, Herbert M.
    Publicity in Action.
    New York: Harper and Bros. 1954. 335 pages. [top]

  22. Batchelor, Bronson.
    Profitable Public Relations.
    New York: Harper and Bros., 1938. 252 pages. [top]

  23. Batten, H.A.
    "Public Relations"
    [An address before Association of National Advertisers, Inc.]
    April 28, 1937. 40 pages. [top]

  24. Bent, Silas.
    Ballyhoo: The Voice of the Press.
    New York: Boni and Liveright, 1927. 398 pages. [top]

  25. Berman, Steve.
    How to Create your own publicity for Names, Products or Services and Get it for Free.
    New York: Frederick Fell, 1977. 140 pages. [top]

  26. Bernays, Edward L.
    Biography of an Idea: Memoirs of a Public Relations Counsel.
    New York: Simon and Schuster, 1965. 849 pages. [top]

  27. Bernays, Edward L.
    The Engineering of Consent.
    Norman, OK: U. of Oklahoma Press, 1955. 246 pages. [top]

  28. Bernays, Edward L.
    Public Relations.
    Norman, OK: U. of Oklahoma Press, 1952. 374 pages. [top]

  29. Bernays, Edward L.
    Your Future in Public Relations.
    New York: Richards Rosen Press, 1961. 158 pages. [First and revised editions] [top]

  30. Bernays, Edward L.
    "American Public Relations, A short history".
    Reprinted from "Gazette", Vol II, No 2. 1956. 9 pages. [Gift from the author] [top]

  31. Bernays, Edward L.
    Crystallizing Public Opinion.
    New York: Liveright, 1923. 1961 edition. [top]

  32. Beveridge, Ocsar M.
    Financial Public Relations.
    New York: McGraw-Hill, 1963. 364 pages. [top]

  33. Black, Samuel and Melvin L. Sharpe.
    Practical Public Relations.
    Englewood Cliffs,NJ: Prentice-Hall, 1983. 214 pages. [top]

  34. Bivins, Thomas
    Handbook for Public Relations Writing.
    Lincolnwood, IL:NTC Business Books. 1988. 287 pages. [top]

  35. Blum, Eleanor.
    Sources for Reference in the Mass Media.
    Urbana, IL: U of Illinois Press, 1961, 46 pages. [top]

  36. Blumenthal, L. Roy.
    The Practice of Public Relations.
    New York: The Macmillian Co., 1972. 278 pages. [autographed] [top]

  37. Blumenthal, Sidney.
    The Permanent Campaign.
    New York: Touchstone, 1980. 536 pages. [top]

  38. Boorstin, Daniel J.
    The Image. A Guide to Pseudo-events in America.
    New York: Harper and Row, 1961. 315 pages. [top]

  39. Bortin, Virginia.
    Publicity for Volunteers: A Handbook.
    New York: Walker, 1981. 159 pages. [top]

  40. Boyd, Malcolm.
    Crisis in Communication: A Christian Examination of the Mass Media.
    New York: Doubleday, 1957. 128 pages. [top]

  41. Brinkley, William.
    Don't Go Near the Water.
    New York: Random House, 1956. 373 pages. [A novel about public affairs in the military during WW II]. [top]

  42. Bristol, Jr., Lee H. Ed.
    Developing the Corporate Image.
    New York: Charles Scribner's Sons, 1960. 298 pages. [Autographed]. [top]

  43. Broom, Glen M and David M. Dozier.
    Using Research in Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1990. 414 pages. plus manual. [top]

  44. Brown, J.A. C.
    Techniques of Persuasion
    Middlesex, Great Britain: Penguin, 1953. 325 pages. [top]

  45. Budd, Jr., John F.
    An Executive's Primer on Public Relations.
    New York: Chilton, 1969. 233 pages. [top]

  46. Burnett, Verne.
    Solving Public Relations Problems.
    New York: B. C. Forbes and Sons, 1952. 174 pages. [top]

  47. Burnett, Verne.
    You and Your Public Relations.
    New York: Harper and Bros, 1943. 194 pages.[Second edition];
    1947. 204 pages [revised edition] [top]

  48. Burton, Paul.
    Corporate Public Relations.
    New York: Reinhold, 1966. 228 pages. [top]

  49. Butterfield, William H.
    Goodwill Letters that Build Business.
    New York: Prentice-Hall, 1940. 300 pages. [top]

  50. Butterfield, William H.
    How to use Letters in College Public Relations.
    New York: Harper and Bros., 1944. 182 pages. [top]

  51. Canetti, Elias.
    Crowds & Power.
    New York: Viking, 1966. 495 pages. [top]

  52. Canfield, Bertrand R.
    Public Relations.
    Homewood, IL: Richard D. Irwin, 1952. 691 pages.
    Revised edition, 1956. 691 pages. [top]

  53. Cantor, Bill.
    Experts in Action.
    Second edition. New York: Longman, 1989. 520 pages. [top]

  54. Center, Alan H. Ed.
    Public Relations Ideas in Action.
    New York: McGraw-Hill, 1957. 327 pages. [top]

  55. Center, Alan H. Ed.
    Public Relations Practices -- Case Studies.
    Englewood Cliffs, NJ: Prentice-Hall, 1975. 376 pages. [top]

  56. Childs, Harwood L.
    An Introduction to Public Opinion.
    New York: John Wiley, 1940. 152 pages. [top]

  57. Childs, Harwood L., Ed.
    "Pressure Groups and Propaganda".
    Special edition of The Annals of the American Academy of Political and Social Sciences. Vol 179. May 1935. [top]

  58. Cirino, Robert.
    Power to Persuade.
    New York: Pathfinder, 1974. 246 pages. [top]

  59. Clay, Roberta.
    Promotion in Print.
    Cranbury, NJ: Barnes, 1970. 94 pages. [top]

  60. Cohen, .Arthur C.
    Attitude Change and Social Influence.
    New York: Basis Books. 1964. 156 pages. [top]

  61. Cole, Robert S.
    The Practical Handbook of Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1981. 213 pages. [top]

  62. Crouse, Timothy.
    The Boys on the Bus.
    New York: Ballantine, 1973. 402 pages. [top]

  63. Curtis, Alice Partlow.
    Is Your Publicity Showing?
    Princeton, NJ: D. Van Norstrand, 1949. 211 pages. [top]

  64. Cutlip, Scott M. Ed.
    A Public Relations Bibliography
    Madison, WI: U of Wisconsin Press, 1957. 313 pages;
    Second edition, 1965. 305 pages. [top]

  65. Cutlip, Scott M. and Allen H. Center.
    Effective Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1952. 502 pages [First edition]
    Second edition: 1958. 450 pages
    Third edition: 1964. 512 pages
    Fourth edition: 1971. 701 pages
    Fifth edition: 1978. 612 pages
    Fifth edition revised: 1982. 612 pages. [top]

  66. D'Aprix, Roger.
    The Believable Corporation.
    New York: AMACOM, 1977. 211 pages. [top]

  67. Danielson, Wayne A and G.C. Wilhoit, Jr.
    A Computereized Bibliography of Mass Communication Research.
    U. of North Carolina, 1967, 399 pages. [top]

  68. Darrow, R. W., D. J. Forrestal and A. O. Cookman.
    Public Relation Handbook.
    Chicago: Dartnell, 1967. 944 pages. [top]

  69. Dartnell Corp.
    Improving the Content of the Employee Magazine.
    Chicago, undated, 110 pages. [top]

  70. DeLorenzo, Anthony G.
    "Public Reflections."
    Reprint of undated talk. 16 pages. [top]

  71. Department of Defense.
    "Handbook for Stringers in the Armed Forces."
    Fi. Benjamin Harrison, IN, 1978. 21 pages. 1978 and 1980 editions. [top]

  72. Department of Defense.
    "Radio and Television Manual"
    1971. 72 pages. [top]

  73. Department of Defense.
    "Public Affairs Department Handbook"
    1972 116 pages
    June 1979 edition, 300 pages. [top]

  74. Doob, Leonard.
    Public Opinion and Propaganda.
    New York: Henry Holt, 1948. 600 pages. [top]

  75. Douglas, George A.
    Writing for Public Relations.
    Columbus: Charles E. Merrill, 1980. 183 pages. [top]

  76. Dover, C.J.
    Effective Communications in Company Publications.
    Washington, DC: BNA Incorporated, 1959. 367 pages. [top]

  77. Efron, Edith.
    The News Twisters.
    New York: Manor Books. 1972. 355 pages. [top]

  78. Ewen, Stuart
    PR! A Social History of Spin
    New York: BasicBooks (HarperCollins), 1996. 480 pages. [top]

  79. Federal Trade Commission
    "Media Policy Session, Technology and Legal Change"
    Washington, DC, 1979. 150 pages. [top]

  80. Financial Public Relations Association.
    Chicago: FPRA, 1958. 666 pages;
    1962, 347 pages;
    1963, 393 pages. [top]

  81. Financial Public Relations Association.
    A Management Guide to Public Relations.
    Chicago: FPRA, 1963. 153 pages. [top]

  82. Fine, Benjamin.
    Educational Publicity.
    New York: Harper and Bros., 1951. 561 pages. [top]

  83. Finn, David.
    The Corporate Oligarch.
    New York: Simon and Schuster, 1969. 319 pages. [top]

  84. Fleuter, Douglas L.
    The Human Side of Business.
    New York: Exposition, 1972. 96 pages. [top]

  85. Freeman, John Leiper.
    The Political Process.
    Executive Bureau--Legislative Committee Relations.
    New York: Random House, 1965. 146 pages. [top]

  86. Fulbright, James William.
    The Pentagon Propaganda Machine.
    New York: Vintage Books, 1970. 166 pages. [top]

  87. Gaer, Joseph.
    The First Round.
    New York: Duell, Sloan and Pearce, 1944. 478 pages. [CIO PACs] [top]

  88. Gannett Center Journal.
    "The Opinion Makers"
    New York. Vol 3, No 2, Spring 1989. 168 pages. [top]

  89. Garrett, Paul.
    "Public Relations-Industry s No.1 Job"
    1938 speech delivered to American Association of Advertising Agencies. 32 pages. [top]

  90. Glemser, Bernard.
    The P.R. Girls.
    New York: Bantam Books, 1972. 316 pages. [A bad novel] [top]

  91. Gold, Vic.
    PR as in President.
    New York: Doubleday, 1977. 251 pages. [top]

  92. Gold, Vic.
    I Don't Need you When I m Right.
    New York: William Morrow, 1975. 218 pages. [top]

  93. Golden, Hal and Kitty Hanson.
    The Techniques of Working with the Press.
    Dobbs Ferry, NY: Oceana Publications, 1962. 232 pages. [top]

  94. Golden. L.L.L.
    Only by Public Consent.
    New York: Hawthorn Books, 1968. 386 pages. [top]

  95. Goldman, Eric F.
    Two-Way Street. The Emergence of the Public Relations Counsel.
    Boston: Bellman Publishing Co., 1948. 36 pages. [top]

  96. Gottleib, Edward and Philip Klarnet.
    Successful Publicity.
    New York: Gossett and Dunlop, 1964. 96 pages. [top]

  97. Graham, Floyd F.
    Public Relations in Music Education.
    New York: Exposition Press, 1954. 241 pages. [top]

  98. Gras, Norman Scott Brian.
    "Shifts in Public Relations."
    Special issue of Bulletin of the Business Historical Society. Vol 19, 1945. 148 pages. [top]

  99. Griswold, Glenn and Denny Griswold.
    Your Public Relations.
    New York: Funk & Wagnalls. 1948. 634 pages. [top]

  100. Gross, Gerald ed.
    The Responsibility of the Press.
    New York: Fleet Publishing Co., 1966. 416 pages. [top]

  101. Guth, APR, David W. and Charles Marsh, Ph.D.
    Public Relations: A Value-Driven Approach
    Pearson Education, Inc., 2000, 2003, 2006. 604 pages. [top]

  102. Hall, Babette.
    Public Relations, Publicity and Promotion.
    New York: Ives Washburn, 1970. 117 pages. [top]

  103. Hannaford, Peter.
    Talking Back to the Media
    New York: R.R. Donnelley, 1986. 184 pages. [top]

  104. Harlan, Gene and Alan Scott.
    Contemporary Public Relations Principles and cases.
    Englewood Cliffs, NJ: Prentice-Hall, 1956. 204 pages. [top]

  105. Harlow, Rex F.
    Public Relations in War and Peace.
    New York: Harper and Bros., 1942. 220 pages. [top]

  106. Harlow, Rex F. and M.M. Black.
    Practical Public Relations.
    New York: Harper and Bros., 1947. 442 pages;
    Revised edition, 1952. 442 pages. [top]

  107. Harral, Stewart.
    Tested Public Relations for Schools.
    Norman, OK: U. of Oklahoma Press, 1952. 174 pages. [top]

  108. Harral, Stewart.
    Patterns of Publicity Copy.
    Norman, OK: U. of Oklahoma Press, 1950. 139 pages. [top]

  109. Harrington, Alan.
    Life in the Crystal Palace.
    New York: Alfred A. Knopf, 1959. 263 pages. [top]

  110. Harrington, Alan.
    The Revelations of Dr. Modesto.
    New York: Popular Library, 1955. 176 pages. [A novel] [top]

  111. Helm, Lewis M., et al.
    Informing the Public.
    New York: Longman, 1981. 359 pages. [top]

  112. Hendrix, George.
    Public Relations Cases.
    Belmont, CA: Wadsworth, 1988. 447 pages. [top]

  113. Henderer, F. Rhodes.
    A Comparative Study of the Public Relations Practices of Six Industrial Corporations.
    Pittsburgh: U of Pittsburgh Press. 1956. 232 pages. [top]

  114. Hiebert, Ray Eldon.
    Precision Public Relations.
    New York: Longman, 1988. 396 pages. [top]

  115. Hill and Knowlton.
    Critical Issues in Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1975. 234 pages. [top]

  116. Hill, John W.
    Corporate Public Relations.
    New York: Harper and Bros., 1958. 178 pages. [top]

  117. Horn, Gunnar.
    Public-School Publicity.
    New York: Inor, 1948. 226 pages. [top]

  118. Hummel, William and Keith Huntress.
    The Analysis of Propaganda.
    New York: William Sloane Associates, 1949. 222 pages. [top]

  119. Hurwood, David L. And Earl L. Bailey.
    Advertising, Sales Promotion and Public Relations — Organizational Alternatives. Report # 16.
    New York: The Conference Board, 1968. 166 pages. [top]

  120. Hyatt, Dave.
    Public Relations. A Handbook for Business, Labor and Community Leaders. Bulletin # 48.
    Ithaca, NY: Cornell U Press, 1963. 94 pages. [top]

  121. Institute for Propaganda Analysis.
    "The Fine Art of Propaganda."
    New York: Harcourt, Brace, 1939. 140 pages. [top]

  122. Jacobs, Herbert.
    Practical Publicity.
    New York: McGraw-Hill, 1964. 210 pages. [top]

  123. Jones, Gerre.
    Public Relations for the Design Professional.
    New York: McGraw-Hill, 1980. 278 pages. [top]

  124. Kadon, John and Ann Kadon.
    Successful Public Relations Techniques.
    Scottsdale, AZ: Modern Schools, 1976. 250 pages. [top]

  125. Katz, Elihu and Paul F. Lazerfield.
    Personal Influence. Personal Influence.
    New York: The Free Press, 1955. 400 pages. [top]

  126. Kelley, Jr., Stanley.
    Professional Public Relations and Political Power.
    Baltimore: Johns Hopkins Press, 1956. 247 pages. [top]

  127. Kennedy, Samuel Macaw.
    Winning the Public. Winning the Public.
    New York: McGraw-Hill, 1921. 148 pages. [top]

  128. Kindred, Leslie W.
    School Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1957. 454 pages. [top]

  129. Kirk, Jeremy, pseudo.
    The Build-Up Boys.
    New York: Schribner and Sons, 1951. 242 pages. [A novel] [top]

  130. Klapp, Orrin Edgar.
    Symbolic Leaders.
    Chicago: Aldine, 1964. 272 pages. [top]

  131. Kobre, Sidney.
    Dynamic Force of Public Relations Today.
    Dubuque, IA: C. Brown, 1964. 296 pages. [top]

  132. LeBon, Gustave.
    The Crowd.
    Paris, 1895. Reprinted by Ballantine Book 1969. 193 pages. [top]

  133. Lee, Ivy.
    "The Problem of International Propaganda."
    Speech reprint of a talk given before a private group in London, July 3, 1934. [top]

  134. Lerbinger, Otto.
    Designs for Persuasive Communications.
    Englewood Cliffs, NJ: Prentice-Hall, 1972. 283 pages. [top]

  135. Lesly, Philip, ed.
    Lesly's Public Relations Handbook.
    New York: Prentice-Hall, 1950. 902 pages. [2 editions] [top]

  136. Lesly, Philip
    Public Relations in Action.
    Chicago: Ziff-Davis, 1947. 280 pages. [top]

  137. Lesly, Philip.
    How we Discommunicate.
    New York: American Management Assn, 1979. 227 pages. [top]

  138. Lewis, Herschell Gordon.
    How to Handle your Own Public Relations.
    Chicago: Nelson-Hall, 1977. 271 pages. [top]

  139. Linowes, Davis.
    The Corporate Conscience.
    New York: Hawthorn, 1974. 239 pages. [top]

  140. Lippman, Walter.
    American Inquisitors.
    New York: Macmillian, 1928. 120 pages. [top]

  141. Lippman, Walter.
    Public Opinion.
    New York: Macmillian, 1930. 427 pages. [top]

  142. Liscomb, Ed.
    Grassroots Public Relations for Agriculture.
    Little Rock, AR: Democrat, 1950. 104 pages. [top]

  143. Life Insurance Advertisers Association.
    Public Relations.
    1982. 59 pages. [top]

  144. Lloyd, Herbert.
    Public Relations.
    London: St.Paul s House, 1970. 241 pages. [top]

  145. Lovell, Ronald P.
    Inside Public Relations.
    Boston: Allyn and Bacon, 1982. 415 pages. [top]

  146. Lundberg, Louis B.
    Public Relations in the Local Community.
    New York: Harper and Bros, 1950. 228 pages. [top]

  147. Maddalena, Lucille.
    A Communications Manual for Non-Profit Organizations
    New York: American Management Assn. 1981. 222 pages. [top]

  148. Mahoney, Tom and Rita Hession.
    Public Relations for Retailers.
    New York: Macmillian, 1949. 248 pages. [top]

  149. Mandingo. Pauline E.
    Jean Reade in Public Relations.
    New York: Dodd, Mead, 1954. 248 pages. [A really bad novel] [top]

  150. Markel. Lester.
    What You Don't Know Can Hurt You.
    New York: Quadrangle. 1972. 288 pages. [top]

  151. Marston, John E.
    Modern Public Relations.
    New York: McGraw-Hill, 1979. 496 pages. [top]

  152. Marston, John E.
    The Nature of Public Relations.
    New York: McGraw-Hill, 1963. 393 pages. [top]

  153. Mayer, Frank.
    Public Relations for School Personnel.
    Midland, MI: Pendell Publishing Co, 1974. 273 pages. [top]

  154. McCauley, H. S.
    Getting Your Name in Print.
    New York: Funk and Wagnalls, 1924. 114 pages. [top]

  155. McGaffin, William and Erwin Knoll.
    Anything but the Truth.
    New York: G.P. Putnam, 1968. 250 pages. [top]

  156. Michael, George.
    New York: G. P. Putnam, 1935. 242 pages. [top]

  157. Middle West Utilities Co.
    Minutes. Conferences of the Directors of Public Relations and Women's Public Information Committee.
    Chicago: Feb 5-7, 1925. 330 pages. [top]

  158. Mills, Alden Brewster.
    Hospital Public Relations.
    Chicago: Physician s Record, 1939. 361 pages. [top]

  159. Minor, Dale.
    The Information War.
    New York: Tower, 1970. 251 pages. [top]

  160. Moehlman, Arthur B. And James A Van Zwell.
    School Public Relations.
    New York: Appleton-Century, 1957. 556 pages. [top]

  161. Moore, H. Frasier.
    Public Relations Principles, Cases and Problems, 8th edition.
    Homewood, IL: Richard D. Irwin. 1981. 554 pages. [top]

  162. Mosher, William, chairman.
    Public Relations of Public Personnel Agencies.
    Chicago: Civil Service Assembly of the United States and Canada, 1941. 259 pages. [top]

  163. Nager, Norman and Allen T. Harrell.
    Public Relations Management by Objectives.
    New York: Longman, 1984. 404 pages. [top]

  164. National Council of Jewish Women
    So, You're Council's Publicity Chairman.
    undated pamphlet. 20+ pages.

  165. Navy, Department of.
    "Public Relations Manual, United States Pacific Fleet."
    Pearl Harbor, TH, 1951. 80 pages. [top]

  166. Newsom, Douglass Ann and Tom Siegfried.
    Writing in Public Relations Practice: Form and Style.
    Belmont, CA: Wadsworth, 1981. 364 pages. [top]

  167. Newsom, Douglass Ann and Alan Scott.
    This is PR: The Realities of Public Relations.
    Belmont, CA: Wadsworth, 1976. 318 pages plus instructor's manual;
    Second edition: 1981, 578 pages plus instructor's manual;
    Third edition: 1985, 518 pages;
    Fourth edition: 1989, 533 pages plus instructor's manual. [top]

  168. Newsom, Douglass Ann and Bob Carrell.
    Public Relations Writing. Form and Style.
    Belmont, CA, 1986. 442 pages; Third edition: 1991. 458 pages. [top]

  169. Newsom, Earl.
    "Approaches to Public Relations."
    Text of Nov 19, 1945 address to Standard Oil (New Jersey). 21 pages. [top]

  170. Nicholas, Donald L. and Jo Ann Crow.
    Instructional Technology: Basic Media Skills.
    Manacha, TX: Sterling Swift, 1979. 145 pages. [top]

  171. Nielander, William A.
    A Selected and Annotated Bibliography of Public Relations.
    Austin, TX: U of Texas Press, 1967. 41 pages. [2 copies] [top]

  172. Nielander, William A. and Raymond W. Miller.
    Public Relations.
    New York: The Roland Press, 1951. 398 pages. [top]

  173. Nolte, Lawrence W.
    Fundamentals of Public Relations.
    New York: Pergamon Press, 1974. 496 pages plus manual;
    1979, 516 pages. [top]

  174. Norton, Alice. Public Relations.
    A Guide to Information Sources.
    Detroit: Gale Research. 1970. 153 pages. [top]

  175. O'Brien, Richard.
    Publicity--How to Get it.
    New York: Barnes and Noble, 1977. 176 pages. [top]

  176. Occidential Life Insurance Company of California.
    ■So, You've been elected Publicity Chairman.˙
    undated. 21 pages. [top]

  177. Office of Opportunity.
    Public Affairs Handbook. Vol I: The Printed Word.
    37 pages; Vol II: Sight and Sound. 39 pages. DC: GPO, 1968. [top]

  178. Olins, Wally.
    The Corporate Personality.
    New York: Mayflower, 1978. 215 pages. [top]

  179. Osborne, Philip B.
    The War that Business Must Win.
    New York: McGraw-Hill, 1970. 117 pages. [top]

  180. Packard, Vance.
    The Hidden Persuaders.
    New York: Pocket Books, 1958. 242 pages. [top]

  181. Patterson, John C.
    Association Management.
    New York: Harpers, 1952. 230 pages. [top]

  182. Peake, Jacquelyn.
    Public Relations in Business.
    New York: Harper and Row, 1980. 148 pages. [top]

  183. Peterson, Theodore, Jay W. Jensen and William L. Rivers.
    The Mass Media and Modern Society.
    New York: Holt Rinehart, 1966. 260 pages. [top]

  184. Plackard, Dwight Hillis and Clifton Blackman.
    Blueprint for Public Relations.
    New York: McGraw-Hill, 1947. 355 pages. [top]

  185. Poling, Charles Samuel and Oran Arnold.
    Holy Ballyhoo
    Los Angeles: Sutton House, 1938. 221 pages [A novel] [top]

  186. Pollock, Robert.
    The Persuader.
    New York: G.P. Putnam s Sons, 1970. 256 pages. [A novel] [top]

  187. Prentice-Hall.
    "Inside Public Relations."
    Englewood Cliffs, NJ. 1963. 56 pages. [top]

  188. Printers' Ink.
    After [Business] Hours.
    New York: Funk and Wagnalls, 1949. 366 pages. [top]

  189. Printers' Ink.
    Public Relations Idea Book.
    New York: Printers  Ink Publishing, 1953. 349 pages. [top]

  190. Public Relations News.
    Special Report No. 102 "Guide to Profitable Public Relations."
    16 pages. undated. [top]

  191. PRSA.
    "Fees, Charges and Overhead in the Practice of Public Relations."
    New York, 1961. 80 pages. [top]

  192. Quiett, Glenn C. and Ralph D. Casey.
    Principles of Publicity.
    New York: Appleton, 1926. 420 pages. [top]

  193. Ramsey, Robert E.
    Effective House Organs.
    New York: D. Appleton, 1970. 361 pages. [top]

  194. Ramsey, Robert E.
    Friendship in Business.
    Charlottesville, VA: Business Book House, 1938. 319 pages. [top]

  195. Raucher, Alan R.
    Public Relations and Business 1900 - 1929.
    Baltimore: Johns Hopkins, 1968. 178 pages. [top]

  196. Reck, Waldo Emerson, ed.
    College Publicity Manual.
    New York: Harper, 1948. 246 pages. [top]

  197. Reeder, Warad G.
    An Introduction to Public-School Relations.
    New York: Macmillian, 1953. 284 pages. [top]

  198. Reilly, Robert T.
    Public Relations in Action.
    Englewood Cliffs, NJ: Prentice-Hall, 1981. 468 pages. [top]

  199. Religious Public Relations Council.
    "Handbook on Church Public Relations."
    New York, 1969. 62 pages. [top]

  200. Rivers, William L.
    The Adversaries.
    Boston: Beacon, 1970. 273 pages. [top]

  201. Rivers, William L.
    The Opinion Makers.
    Boston: Beacon, 1965. 207 pages. [top]

  202. Rivers, William L. and Cleve Mathews.
    Ethics for the Media.
    Englewood Cliffs, NJ: Prentice-Hall, 1988. 306 pages. [top]

  203. Roalman, Arthur R.
    Profitable Public Relations.
    Homewood, IL: Dow-Jones, 1968. 240 pages. [top]

  204. Robinson, Edward J.
    Communications and Public Relations.
    Columbus: Charles E. Merrill, 1966. 618 pages. [top]

  205. Rogers, Henry C.
    Walking the Tightrope: The Private Confessions of a Public Relations Man.
    New York: Berkley, 1980. 249 pages. [top]

  206. Ross, Irwin.
    The Image Merchants.
    New York: Doubleday, 1959. 288 pages. [top]

  207. Safire, William.
    The Relations Explosion.
    New York: Macmillian, 1963. 249 pages. [top]

  208. St. Georges, Maubert.
    Public Relations.
    New York: Alexander Hamilton Institute, 1954. 345 pages. [top]

  209. Samtag, Nicholas
    Persuasion for Profit.
    Norman, OK: U. of Oklahoma Press, 1957. 408 pages. [top]

  210. Samtag, Nicholas
    New York: James H. Heineman. 1966. 163 pages. [top]

  211. Sanders, Lawrence.
    The Pleasures of Helen.
    New York: Dell, 1971. 235 pages. [An unbelieveably bad novel]. [top]

  212. Schiller, Herbert I.
    The Mind Managers.
    Boston: Beacon, 1973. 214 pages. [top]

  213. Schoenfeld, Clarence A.
    Publicity Media and Methods: Their Role in Modern Public Relations.
    New York: Macmillian, 1963. 371 pages. [top]

  214. Schwartz, James W., ed.
    The Publicity Process.
    Ames, IA: IA State U. Press, 1986. 286 pages. [top]

  215. Siegel, Connie McClung.
    How to Advertise and Promote your Small Business.
    New York: John Wiley, 1978. 128 pages. [top]

  216. Seitel, Fraser P.
    The Practice of Public Relations.
    Columbus: Charles E. Merrill, 1980. 333 pages. [top]

  217. Sills, Theodore R. and Philip Lesley.
    Public Relations Principles and Procedures.
    Chicago: R. D. Irwin, 1946. 321 pages. [top]

  218. Simon, Morton J.
    Public Relations Law.
    New York: Meredith. 1969. 882 pages. [top]

  219. Simon, Raymond. ed.
    Perspectives in Public Relations.
    Norman, OK: U. of Oklahoma Press, 1966. 353 pages. [top]

  220. Simon, Raymond.
    Public Relations: Concepts and Practices.
    Columbus: Grid, Inc.,1976. 353 pages plus manual;
    Second edition: 1980. 437 pages plus manual. [top]

  221. Simon, Raymond.
    Publicity and Public Relations Worktext.
    Fourth edition. Columbus: Gird, Inc., 1978. 258 pages.
    Fifth edition: 1983. 258 pages. [top]

  222. Simon, Raymond.
    Public Relations Management. A Casebook.
    Columbus, Gird, Inc., 1977. 286 pages. 1986: 280 pages. [top]

  223. Sloan, Alfred P.
    My Years with General Motors.
    New York: Macfadden, 1965. 467 pages. [top]

  224. Smith, Kenneth O., ed.
    Professional Public Relations.
    Los Angeles: UCLA Press. 1968. 206 pages. [top]

  225. Sorokin, Pitirim.
    Social Mobility
    New York: Harper and Brothers. 1927. 559 pages. [top]

  226. Stahr, John.
    Write to the Point.
    Toronto: Macmillian, 1969. 179 pages. [top]

  227. Stark, Jack.
    Successful Publicity and Public Relations in Real Estate.
    Englewood Cliffs, NJ: Prentice-Hall, 1958. 227 pages. [top]

  228. Starr, Edward.
    What you Should Know About Public Relations.
    Dobbs Ferry, NY: Oceana Publications, 1968. 92 pages. [top]

  229. State Bar of California and Conference of California Judges.
    "Public Relations Manual."
    1961. 96 pages. [top]

  230. Stein, Robert.
    Media Power, Who is Shaping Tour Picture of the World?
    New York: Houghton Mifflin. 1972. 265 pages. [top]

  231. Stephenson, Howard, ed.
    Handbook of Public Relations.
    New York: McGraw Hill, 1960. 853 pages. [top]

  232. Stephenson, Howard and Wesley F. Pratzner.
    Publicity for Prestige and Profit.
    New York: McGraw-Hill, 1953. 304 pages. [top]

  233. Street, Julian.
    Sunbeams, Inc.
    New York: Doubleday, Page, 1920. 120 pages. [A novel about the "Publicity Directors of the United States, Inc., Advertising Engineers"] [top]

  234. Stauber, Stanley I.
    Public Relations Manual for Churches.
    Garden City: Doubleday, 1951. 284 pages. [top]

  235. Suggs, James C., ed.
    Handbook on Church Public Relations.
    New York: Religious PR Council, 1969. 62 pages. [top]

  236. Thompson, Charles A. H.
    Overseas Information Service of the United States Government.
    DC: Brookings Institute, 1948. 397 pages. [top]

  237. Thompson, Denys.
    Discrimination and Popular Culture.
    Middlesex, England: Penguin Books. 1964. 199 pages. [top]

  238. Time Magazine essay.
    "The Arts and Uses of Public Relations."
    July 7, 1967. [top]

  239. Turner, Graham and John Pearson.
    The Persuasion Industry.
    London: Eyre and Spottiswoode, 1966. 254 pages. [top]

  240. Tye, Larry
    The Father of Spin: Edward L. Bernays & The Birth of Public Relations
    New York: Crown Publishers, 1998. [top]

  241. U.S. News and World Reports.
    "Communicating Corporate Consciousness." [top]

  242. University of Wisconsin.
    "Evaluating Public Relations."
    Report on the second annual midwest PR conference. 1959. 54 pages. [top]

  243. Unruh, Adolph and Robert A. Willier.
    Public Relations in Schools.
    Belmont, CA: Lear Sigler, Inc., 1974. 169 pages. [top]

  244. Walch, J. Weston.
    Portland, ME, 1971. 105 pages. [top]

  245. Washburn, Charles.
    Press Agentry.
    New York: Theodore Gaus  Sons, 1937. 153 pages. [top]

  246. Weinberg, Steve.
    Trade Secrets of Washington Journalists.
    DC: Acropolis Books, Ltd., 1981. 253 pages. [top]

  247. Weiner, Richard.
    Professional's Guide to Publicity.
    New York: Richard Weiner, Inc., First edition, 1971, 133 pages;
    Second edition 1975. 239 pages. [top]

  248. Wheeler, Romney.
    "From Day One to 2001 -- A Public Relations Challenge."
    1975 Public Utilities Fortnightly reprint. [top]

  249. Whitaker, Jr., Urban G.
    Propaganda and International Relations
    San Francisco: Chandler, 1962. 244 pages. [top]

  250. Whyte, Jr., William H.
    Is anybody listening?
    New York: H. Wolff, 1952. 239 pages. [top]

  251. Wilcox, Dennis L., Philip H. Ault and Warren Kagg.
    Public Relations Strategies and Tactics.
    New York: Harper and Row, 1986. 645 pages plus manual.
    Second edition: 1989, 686 pages and manual;
    Third edition, 1991. 686 pages. [top]

  252. Wilson, Jerry V. and Paul Q. Fuqua.
    The Police and the Media.
    New York: Little, Brown, 1975. 175 pages. [top]

  253. Wood, James Playsted.
    The Great Glut. Nashville: Thomas Nelson,
    1973. 192 pages. [top]

  254. Wood, Robert J.
    Confessions of a PR Man.
    New York: New American Library, 1988. 269 pages. [top]

  255. Woods, Jr., Henry Fitzwilliams.
    How to Become Well Known.
    New York: Duell, Sloan and Pearce, 1947. 244 pages. [top]

  256. Wright, Milton.
    How to Get Publicity
    New York: McGraw-Hill. 1935. 226 pages;
    Third and sixth inpressions. [top]

  257. Wright, Theon and Henry S. Evans.
    Public Relations and the Line Manager [top]


© The Museum of Public Relations 
For information about
the Museum, please email us
at info@prmuseum.org