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While Moss Kendrix worked for Coca Cola, he became an integral part of the product promotion efforts and had the opportunity to work with celebrities from the sports and entertainment industries such as The National Association of Market Developers

The National Association of Market Developers (NAMD) was launched in 1953 at Tennessee State University by Moss Kendrix. According to Moss Kendrix, Jr., the association was viewed by his father as a support group for minorities in the public relations field. The association is still in operation today.

In 1954, the NAMD was incorporated in the District of Columbia by Kendrix, Wendell P. Alston, Esso Standard Oil Company, Alvin J. Talley, H. Naylor Fitzhugh, Howard University Marketing Professor, an associate of the Moss Kendrix Organization who became vice president of PepsiCo, and Raymond S. Scruggs, American Telephone and Telegraph Company.

In 1978, at the NAMD˙s silver anniversary conference, Moss Kendrix was honored as the group˙s founder and named President Emeritus. In 1980, he was again honored at a NAMD reception on his 63rd birthday during which birthday wishes were received from President and Mrs. Carter.