Moss Kendrix

Introduction

The Life and Legacy of Moss Kendrix

The Coca-Cola Years

The Coca-Cola Proposal

The National Association of Market Developers

SPECIAL REPORT: The Changing Face of the Urban Markets

The African-American Image Abroad: Golly, It's Good!

The African-American Image in Advertising

The Advertiser's Holy Trinity: Aunt Jemima, Rastus, and Uncle Ben

A Distorted Reflection: African-Americans and Beauty Products

The Times They Are A-Changing 1960 - 1990

The Advertising Future for African-Americans

What the Public Thinks, Counts

The Alexandria Black History Museum

 

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The Advertising Future for African-Americans

Today a proliferation of American faces may be seen in commercial and print ads. But what are the images that are being portrayed? Is African-American culture a montage of Hip Hop music, athletic prowess "a la Michael Jordan," Kente cloth-wearing African families, sarcastic, jaded children or singing and dancing youth?

While African Americans are seen in one-shot takes, few outstanding multi-dimensional portrayals of African Americans are seen in the movies or on television. As our country grows more diverse, more groups will lobby and vie for valuable advertising dollars. Those interested in change will have to take aggressive action. There is room for everyone to be represented, but the jury is still out on who will create the image.