Edward L. Bernays
Chester Burger
Carl R. Byoir
Moss Kendrix
Arthur W. Page
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Quest or The Hawkeye

Like Edward L. Bernays, Carl Byoir was briefly involved in publicizing the arts. Although Byoir was not working for famous ballet companies as Bernays had, he gained experience by managing performances of his college's dramatic club in towns across America. This was merely a warm-up exercise for a man who would change American history.

Byoir's real talent for group motivation began to take form when he planned a two year campaign to win the title of general manager for the school's yearbook, The Hawkeye. This position carried with it the added benefit of 3/7 of the sales profit.

To assure his victory, Byoir organized a command group of five people to help push the class leaders into elected offices, leaving his coveted general manager seat without a worthy opponent. The central group knew nothing of Byoir's intentions, but with his common sense knowledge of political influence he created a "political machine."

Once elected, Byoir worked feverishly to enhance the look and feel of the publication in an effort to boost his earnings. This resulted in the 1909 edition of The Hawkeye, called "the most impressive ever published up to that time." Byoir pocketed a record $2,100 dollars. He graduated from the University of Iowa in 1910 and enrolled at Columbia's Law School.

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