Edward L. Bernays
Chester Burger
Carl R. Byoir
Moss Kendrix
Arthur W. Page
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Carl Byoir's contributions to the field of public relations are rarely noted in textbooks, even though practitioners use his tools to build some of today's most successful campaigns. A lifetime wrought with prestige and controversy, Carl Byoir may not have moved mountains, but he definitely made a career of motivating people to do it for him.

From his early days as a newspaper editor to chief planner of charity birthday balls for President Roosevelt, Byoir constantly looked for what drove public opinion to support his clients' objectives. His time spent with the Committee on Public Information during World War I proved invaluable to his success and armed him with techniques that eventually would lead to his conviction.

As a college student he learned the dynamics of group motivation. As a practictioner, he used that information to change the world.

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