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The Case for PR Licensing
What are your opinions about PR Licensing?

PART I: Arguments FOR
What follows are several reasons given in support of licensing. For each, indicate whether you strongly agree, agree, disagree, strongly disagree or have no opinion.

1. Lack of licensing victimizes clients or other employers of public relations practitioners who have no standard by which to measure their qualifications.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

2. The reputations of qualified professionals are demeaned by those who lack the requisite experience, education, skills and integrity.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

3. Professionalism is expected of lawyers, doctors, and teachers. No one objects to licensing them on Constitutional grounds. The same should apply to public relations professionals.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

4. Licensing will help the public relations profession regain and retain the public's trust.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

5. Licensing will hold public relations professionals to higher standards of ethics.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

6. Licensing assures minimal standards of educational attainment.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

7. Public relations is a field for generalists, which means that a variety of undergraduate studies would make a strong background. People would not be required to pursue one line of study only to qualify.

Strongly Agree Agree Disagree Strongly Disagree No Opinion


PART II: Arguments AGAINST

The following are arguments that have been made against licensing. Again, register your views.

1. Licensing is always billed a means of protecting the public, but in practice it works to restrain trade by restricting entry into a profession.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

2. Licensing offers minimal protection from charlatans and incompetents, as both the legal and medical professions have demonstrated.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

3. Licensing is the first step toward the bureaucratization of an industry which depends upon creativity and in which many small firms have prospered.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

4. Licensing is a vehicle for removing the "politically incorrect" practitioners from the industry.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

5. The profession as a whole, and all reputable PR firms, adhere to a code of ethics already.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

6. Voluntary registration is a mere sham. Refusal to register will be taken as a mark of incompetent, shady or unethical practice, regardless of the facts of case.

Strongly Agree Agree Disagree Strongly Disagree No Opinion

7. Licensing amounts to a violation of every American's freedom of speech.

Strongly Agree Agree Disagree Strongly Disagree No Opinion


PART III: In Your Own Words

1. What are the most prominent reasons why you are for or against licensing? List up to three.

2. What modifications or provisions to the proposal would be necessary to make licensing acceptable to you?

3. What other changes to the field of Public Relations would you like to see in the 21st Century?


PART IV: About You

(Optional, but appreciated.)

Name

Company name or Institution name

Position or title

E-mail address

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