Edward L. Bernays
Chester Burger
Carl R. Byoir
Moss Kendrix
Arthur W. Page
Home
PR Museum.org website
Contact Us

The Museum of Public Relations Reference Library is now open. More than 400 titles.
By appointment

Click here for bibliography

©2004
The Museum of Public Relations 

museum and library:
Baruch College CUNY
151 East 25th Street
New York, NY 10010

offices:
61 Broadway
Suite 1050
New York, NY 10006


1934

Unable to convince American Tobacco to change Lucky Strike's green package to a neutral color, Bernays recommends the company "change the color of fashion." Keystone of the "Green Ball" campaign gala at The Waldorf-Astoria, a charity event at which wearing a green gown is required.