his graduation from Harvard in 1905, Page went to work for the World's
Work, a magazine published by Doubleday, Page and Co., a company
founded in 1899 by his father Walter and F.N. Doubleday. This experience
would have a great effect not only on his writing, but also on his
social ties and development. His work at the magazine allowed him
to come into contact with the likes of James Garfield, the Wright
brothers, President Theodore Roosevelt and a vast number of high
profile and influential people.
was at Doubleday that he would begin to write persuasively.
as a proofreader, Page quickly moved into a writing position, concentrating
primarily on issues affecting government and business. It was at
Doubleday that he would begin to write persuasively, learning what
it would take to motivate the public into action. Later on, this
skill would greatly contribute to his success as a public relations
1913, when his father was named ambassador to England, Page became
editor of the magazine and used it as a vehicle to campaign for
American intervention on the side of the allies during WWI.
July 1918, Arthur went to England to bring his father home. His
father was exhausted. During this period, his brother Frank, as
a propaganda officer, produced leaflets for delivery over the enemy
lines. and Arthur went to France. He was back home by mid-January
1919, returning to his work at Doubleday, where he sought to remain
aware of every aspect of the War. Realizing the U.S. department
of State had no formal plan to keep its overseas representatives
aware of American business, politics or sentiment, Page would write
long letters to his father, keeping him abreast of the goings-on
in America. Later, other representatives would come to rely on these
letters for information also. This was the beginning of Page's long
and successful relationship with the U.S. government.
relationship with the U.S. government started when he was a reporter
for the World's Work. It progressed through his father's
role in the Wilson administration. What really got it started, though,
was his friendship with his Long Island neighbor, Henry L. Stimson.
Even while a student at Harvard, he staged a dinner for the governors
of Virginia and Massachusetts and attended Theodore Roosevelt's
inauguration in 1904.
and insulted, Page wanted out.
was named editor of the World's Work in 1913, and a vice
president in 1916, two years before his father's death in late 1918.
In 1926 Page's partner F.N. Doubleday wanted to capitalize on a
new trend in magazines and insisted on making the World's Work
more of a picture book. Angered and insulted by the idea, Page wanted
out of the company. In late 1926 he got his chance. Walter Gifford,
president of American Telephone & Telegraph Company and a former
Harvard classmate offered Page a job as vice president of public
relations. Page accepted the position on the condition that he would
have a say in the development of company policy; he did not want
to be just a figurehead. And, as the story goes, he wasn't...
Page and Company
The AT&T Years 1927 - 1946
WW II and the Years Following